To establish that backups are important, consider the impact to revenue and customer satisfaction if your production database suddenly became unavailable, even for just five or ten minutes, or if data files were lost due to media failure and you could not restore or recover them because you did not have a backup. From the perspective of your enterprise, the results could be grim.
You must be able to restore and recover your data quickly to resume operations. The key to your success in this situation is a well-defined backup and recovery strategy.